Cortez Drift Co. Branding

Fictional branding project for Cortez Drift Company, an outdoor lifestyle apparel brand emphasizing sustainability. Inspired by the Cortes Bank, a famous big-wave break offshore of San Diego, the brand seeks to identify with San Diego’s surf and ethnically diverse cultures by embracing a name with colonial subtexts and redefining it.

Made using Adobe Illustrator and Adobe Photoshop

Business Cards, Logo Concepts, and Product Mocks

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